The off-highway vehicle industry is facing the challenge of digitalisation. Bosch Rexroth sees this as an opportunity to take a leading position with its BODAS portfolio. In order to communicate this strength, the development of an emotional and informative image film was commissioned.

The film aimed to arouse interest and create understanding for the BODAS product portfolio in the transformation of mobile machinery in the construction, agriculture and forestry sectors. The goal was to present Bosch Rexroth’s technical solutions in an appealing and understandable way.

We produced a high-quality, two-and-a-half-minute image film that follows an innovative Walk & Talk concept. It combines technical content with an emotional appeal and is modularly structured for a wide range of applications. The result effectively presents the BODAS portfolio and underlines Bosch Rexroth’s expertise in the field of digitalisation solutions for off-highway vehicles.