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“That moves us” campaign for
Bosch Rexroth

“That moves us” campaign for Bosch Rexroth

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Campaign for transfer systems that combines technical innovation with tangible passion.

THE INITIAL SITUATION:

Bosch Rexroth is the leading specialist in drive and control technology. Transfer systems are an important item in Rexroth’s product portfolio. These systems transport parts from A to B on production lines – from small hearing aids weighing just a few grams to heavy batteries weighing two tonnes.

THE PROJECT OBJECTIVES:

Plant operators know Rexroth as the market and innovation leader in assembly technology. Ever since the classic T2 transfer system, the company’s expertise has preceded it. However, the portfolio is constantly being updated and expanded. So it was time for the transfer system campaign to receive a comprehensive update. We wanted a campaign that not only conveyed performance, but also emotion.

THE OUTCOME:

We may not be able to keep up with our customers when it comes to transporting production goods – but when it comes to transporting emotions, no one can beat us. And we didn’t have to look far for them: The passion for innovation is omnipresent at Rexroth. We spun our “That Moves Us” campaign around this. With linguistic finesse, we link product and passion. In the visual world, we also show the closeness of the engineers to their work. The result is adverts and films that really make a difference.

Case

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