{"id":12195,"date":"2022-02-03T12:45:43","date_gmt":"2022-02-03T11:45:43","guid":{"rendered":"https:\/\/bosch.diecrew.de\/case\/bosch-pro-challenge\/"},"modified":"2026-06-02T11:15:48","modified_gmt":"2026-06-02T09:15:48","slug":"bosch-pro-challenge","status":"publish","type":"project","link":"https:\/\/bosch.diecrew.de\/en\/case\/bosch-pro-challenge\/","title":{"rendered":"Event concept
Bosch Pro Challenge"},"content":{"rendered":"

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Event
\nconcept for Bosch Professional<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.5″ background_color=”#969696″ background_image=”http:\/\/bosch.diecrew.de\/wp-content\/uploads\/sites\/5\/2020\/07\/Header-bosch-prochallenge-1920px-Mobile.jpg” background_blend=”multiply” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.27.6″ min_height=”320px” height=”320px” max_height=”320px” custom_padding=”||0px||false|false” z_index_tablet=”500″ custom_css_main_element=”display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.6″ header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”32px” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Event concept for Bosch Professional<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”copy-tiny” _builder_version=”4.27.5″ text_font=”|||on|||||” text_text_color=”#003D58″ text_letter_spacing=”0.5px” link_option_url=”javascript:history.go(-1)” locked=”off” global_colors_info=”{}”]\u2039<\/b> Back<\/strong><\/a>[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”two-copy” _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

Let the games begin: the Bosch Pro Challenge appeals to the pride of tradespeople.<\/h2>\n

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hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” disabled=”%91object HTMLInputElement%93″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#dddddd” disabled_on=”on|off|off” module_class=”case-2-teiler” _builder_version=”4.16″ custom_margin=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.5″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

THE INITIAL SITUATION:<\/h3>\n

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Bosch Professional produces professional power tools for tradespeople. Although the products are available both in the DIY stores and online, specialist retailers are an exceptionally important distribution channel for Bosch. Our brief was to develop an event concept that impressively demonstrated how much Bosch appreciates its retail partners. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

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There are well over 100 dealers in Germany. Every additional event also spells extra work for them. The benefits of a Bosch event must be immediately identifiable to dealers in order to win them over. What they needed was a great idea. An idea that would also capture the imagination of their customers, the tradespeople. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

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With the Bosch Pro Challenge. We set out to find Germany\u2019s fastest tradesperson at driving in screws. The challenge: the team was to set 20 screws complete with washers as precisely and as quickly as possible into a wooden board. On the premises of their local dealer. More than 2,000 people across Germany took park, the car parks were full, and we received sensational feedback for our idea. Mission accomplished.<\/p>\n

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Event concept for Bosch ProfessionalEvent concept for Bosch Professional\u2039 BackLet the games begin: the Bosch Pro Challenge appeals to the pride of tradespeople.THE INITIAL SITUATION:Bosch Professional produces professional power tools for tradespeople. Although the products are available both in the DIY stores and online, specialist retailers are an exceptionally important distribution channel for Bosch. 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